Blogging Basics


Welcome to Blogging Basics and iBlogyou. This growing blogging community aims to inspire collaboration, help bloggers find decent paying work and learn about blogging.

Blogging Basics is a brief introduction to blogging and the new bloggers community, iBlogyou. In this blog, learn what blogging is all about.

I’m Tina Dubinsky from Brisbane, Australia, the name behind iBlogyou. You can learn all about my backstory as a professional blogger and online writer in my next blog and on my About page.

iBlogyou’s purpose is to:

  1. Help other bloggers grow. There are so many blogs on blogging in the blogosphere. I had to think super hard about how I could differentiate iBlogyou from them.
  2. Teach blogging. I have years of professional online writing and website experience to share.
  3. Create a collaborate community of bloggers. While I am a member of a blogging community, I wanted to establish an online space where bloggers can reach out for help and feel that sense of belonging.
Why blog? - Screenshot of a new personal blogging project.

Why blog?

Blogging is a great way to share your thoughts and ideas with others. It’s also a fun way to connect with other people online.

iBlogyou will teach you how to start a blog, how to set up a self-hosted WordPress website, and how to create, organise and post content.

However, we recognise that there are a few different types of blogging and different reasons to blog. For example, you might want to create a personal blog dedicated to children’s arts and crafts ideas.

Many people keep personal blogs on topics that they are interested in sharing. But there are people (like me) who also write for others especially businesses. iBlogyou caters for different formats of blogging and the many different reasons to blog too.

iBlogyou is a space for learning and support for bloggers who:

  • Want to create a personal blog to share information on a topic they are passionate about.
  • Want to create a blog for a side-hustle or passive income.
  • Write blogs for businesses and organisations.
  • Create video or audio blogs.
Blogging can be the purpose of a website or an section of it.

What is blogging?

In a broad sense, a blog is a part of a website where you write articles and share them with readers. You can use blogs to express yourself, share your knowledge, and build relationships with others.

The defining characteristic of a blog is that the files or logs are a list of journal entries or articles posted on a web page. The word blog originates from the words, web and log. The log contains a page of text stored in date order and maybe categorised and tagged.

When we inquire about what is text in a literary sense, it does not stop with words. Literary theory considers anything from which we gain meaning as text. That includes street signs, the arrangement of tea cups, static and moving images, video and sound.

As web logs are inclusive of images, sound and video, I propose that blogs in the literary sense also includes “logs” that are primarily created with video or sound format. And we can learn a great deal from analysing and reflecting on text used in web logs.

A person writes in a diary, journaling is part of the history of blogging.

A brief history of blogging

Before the Internet, people used traditional printed forms to communicate such as letters, books, journals, newspapers and posters. Then along came the email, which was a big improvement because it allowed people to send messages almost instantly.

However, emails are messy. They clutter our inboxes and they are not as effective as other forms for communicating interests and idea to people you do not already know. So, websites became the norm.

Websites let people post all forms of text including images, audio, and video. This makes it easier for people to share ideas and connect with each other.

Historically, three people have had a great influence on the evolution of the blog:

  1. Justin Hall who created the first blog in 1994.
  2. Jorn Barger who coined the term weblog in 1997.
  3. Peter Merholz who shortened the term to blog in 1999.

Hall created a website which he used to publish his writing, generally short diary or journal entries that shared an external link and reflection on what it led to.

Different types of blogs

When you think of the different types of blogs what comes to your mind?

Do you consider whether a blog is created for personal use? It could act as a diary or journal or maybe it expresses a fun pastime or writer’s interest.

What about whether the blog is monetised either through advertising or sponsorship? These types of blogs can make the writer a passive or steady income.

Then, there are blogs attached to a commercial intent. They may be just one part of a website aimed at generating an interest in a product or service.

Blogs can have many purposes, themes, topics, categories, tags and writers. They may be managed by individuals, marketing departments or small business owners. But the thing that all have in common is that they are listed or logged on a page in date order.

One of the benefits of blogging is sharing memories.

The benefits of blogging

Blogging has become one of the fastest growing trends online.

From a personal level, blogging can help you reflect on memories or share thoughts on interests and passions like the English Poets of the Romantic Era with an online audience.

Blogging can also be used to create a passive income through advertising and sponsorship which if you’re not too careful (or clever) can turn into a more permanent job.

Freelance blogging which is one of my skills, is where you create blog articles usually with a commercial intent and this type of blogging can be a lucrative business in itself.

Blogs with a commercial intent can also reflect on a topic to draw visitors to your website but also provide current customers with answers to questions about your products or services and produce sales leads.

Student sits near water dreaming of passive income and how to start blogging.

Start blogging with iBlogyou’s support

It can be easy to start a blog. It all depends on the purpose. There are lots of free tools available online to help you build a successful personal blog. We’ll address personal blogging more in future articles.

If you want to host your own blog or you are building a blog for a passive income or a commercial intent, then blogging can be a little trickier.

Check out our tutorial on building a self-hosted WordPress blog. As we grow, we’ll also have more tutorials and step-by-step guides for other content management systems.

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You can also stay informed with our monthly iBlogyou newsletter for more topics on blogging.

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